Elsa Peretti: The Designer Who Redefined Modern Jewellery at Tiffany & Co.

Elsa Peretti was a highly influential jewellery designer who helped redefine modern luxury through her work with Tiffany & Co.. Joining the brand in 1974, she introduced a minimalist design style inspired by natural forms and the human body. Her first collection was an immediate success and helped elevate sterling silver into a respected luxury material.
Peretti became known for iconic designs such as the Bone Cuff, Open Heart, Bean, and Diamonds by the Yard, all characterised by simple, organic shapes that were elegant and wearable in everyday life. Her design philosophy emphasised comfort, sculptural beauty, and natural inspiration.
Beyond jewellery, she also created home accessories in materials like crystal and porcelain. Her work had a major commercial and cultural impact, with many pieces becoming timeless classics. Even after her death in 2021, Peretti’s designs remain central to Tiffany’s identity and continue to influence contemporary jewellery design.
Elsa Peretti: The Designer Who Redefined Modern Jewellery at Tiffany & Co.